I’m currently developing an editorial calendar to keep my blog posts organized, consistent, and relevant to you, my readers. I have different topics I’ll be playing with to see what works and what does, however it’s difficult knowing what works when I typically have seven views a day.
Here are the topics I’m going to experiment with (let me know which ones you’re interested in):
- local event reviews
- pr tips
- features on rockin’ awesome organizations, owners, or products
- entrepreneur tips
- seasonal celebration ideas
- background info with links to my work
I really like the pr tips, so let’s just dive right into it…
The easiest way to produce relevant and interesting content to your customers is to piggy back off of someone else’s content. It’s a quick solution to your need to remind your customers that you’re still around. “Hey! Don’t forget about us when you need ___(fill in blank)____.”
Here’s an example:
I occasionally blog for Leinbach Services, a home and building maintenance company which my father locally owns. They cover several different specialties, such as heating and air conditioning, electrical, plumbing, handyman, and gas fireplaces. So, I’m on the look out for news articles and blog posts that have to do with those topics. Guess what. Our local news repeatedly covered a story about the fact the city school system is saving millions of dollars because they switched to a particular heat pump.
You know what I did? I wrote my favorite type of blog post for them. A teaser post. Those news articles about the school’s money savings are like a verified and glorified testimonial on how much money owners can save if they upgrade their heat pumps to ENERGY Star. Leinbach Services should totally ride those success waves considering they sell and install that equipment.
Don’t underestimate the importance of blog posts. It’s a good tool for SEO and communication with your audience. Once you’ve posted the blog on your site, be sure to share it on all your social media pages. This helps drive traffic and awareness to your site, and the longer they linger on your site, the more likely they are to buy what you’re selling.
Click here to see an example of how I used a local news article that is practically screaming HOMEOWNERS, YOU CAN SAVE MONEY TOO BY SWITCHING TO ENERGY STAR!! Ok, Maybe not screaming, maybe quietly suggesting.
You can do the same! Always be on the look out for interesting and relevant news and blogs that your audience is reading, then share it with a few sentences about your take on it.